Public Relations Boot Camp
The field of public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed however. In this comprehensive course, learn how to determine the type of information required, to approach PR strategically, create compelling releases, and manage your media relations.
Interactive training sessions led by experienced facilitators.
There is no cost to explore options.
Let's Get Started
There is no cost to explore options - we’ll review your goals and recommend the right approach.
Online Learning
Enjoy our self-paced option and learn from anywhere!
$279.00 USD
What Will Be Covered
LEARNING OBJECTIVES
Learning Objectives
This two-day workshop will help teach participants how to:
- Apply the different purposes to strategic vs. tactical PR
- Design a PR strategy
- Develop strong relationships with reporters and journalists
- Take their communication skills to a higher level
Let's Get Started
There is no cost to explore options - we’ll review your goals and recommend the right approach.
A Deeper Look
COURSE OUTLINE
A breakdown of each session included in this course.
Public Relations
In this session, participants will explore what public relations is all about and why it is important.
Building Your PR Plan
This session begins with a checklist of essential elements for a PR plan. Then, individual steps of the plan (including defining the goal, selecting your strategy, and defining benchmarks) are covered. Students will also have an opportunity to practice creating a PR plan.
Structuring Messages
This session focuses on building a media image and creating strong, positive messages. Media kits are also covered.
Establishing Media Guidelines
Next, participants will learn what media guidelines are all about and how to choose a spokesperson.
Managing the Media
In this session, participants will learn how to build relationships with the media. Topics include developing sound bites, answering tough questions, and what to do when you have no comment.
The Press Release
This session is all about writing a press release that gets your company noticed in the right way.
PR and the Crisis
Next, participants will learn about a slightly different aspect of public relations: managing a crisis.
Social Media and Public Relations
The final session of this course will explore the role of social media in public relations.
Let's Get Started
There is no cost to explore options - we’ll review your goals and recommend the right approach.
